Psychology & Consumer Behaviour
From £3,120
Check-in is always a Sunday.
3 cohorts available for this programme.
Why this matters now
Why do people choose what they choose? Psychology and consumer behaviour sit at the intersection of mind, market and design. At IE University in Spain, students run real experiments, study cognitive biases and decode how brands shape decisions.
They finish with a consumer-behaviour mini-study and a sharper, more scientific understanding of human behaviour.
A seven-day rhythm.
Each residential week follows a clear daily pattern — focused mornings of teaching, hands-on afternoons in the lab or studio, and evenings split between university masterclasses and cultural London.
- ✦Mornings — subject teaching & specialist modules
- ✦Afternoons — hands-on workshops & project labs
- ✦Evenings — UCAS masterclasses & cultural activities
Curriculum modules
- 01Foundations of Psychology
- 02Cognitive Biases
- 03Consumer Behaviour
- 04Neuromarketing
- 05Research Methods & Ethics
- 06Persuasion & Influence
- 07Designing an Experiment
- 08University & Application Masterclass
What you'll actually do
- Design and run a behavioural experiment
- Eye-tracking & survey methods
- Brand-perception case study
- Visit to a Madrid agency or research lab
- Present your findings
A consumer-behaviour research mini-study
Your week, Sunday to Saturday
Fun is on the timetable
Who's teaching
Sessions are led by our own specialist tutors — practising academics, clinicians, engineers and industry professionals drawn from leading London universities. We are an independent provider and not a department of IE University.
Single en-suite, on campus.
Every residential student has a superior single en-suite room in the host university residence, with a 24/7 pastoral team, DBS-checked staff and full board. Ratios are tailored by age tier.
IE University
IE University — a historic campus in Segovia and a striking tower in central Madrid, at the forefront of innovation in Spain.
A look inside the week
In the price
- En-suite room at the host university residence
- Airport transfers on arrival & departure
- Three meals a day (full dietary support)
- All academic sessions, materials & lab consumables
- All scheduled excursions and cultural evenings
- 24/7 pastoral & welfare care
- Certificate of Achievement
- Optional personalised Letter of Recommendation
Plan separately for
- International flights
- Travel insurance (required — students cannot board without it)
- UK visa costs (we provide a formal invitation letter)
- Personal spending money
- Activities outside the scheduled programme
From application to arrival
Submit the student and programme details.
Admissions reviews within one business day; an offer pack is emailed.
A £750 non-refundable deposit secures the place.
Medical, dietary, consent and guardian details.
Due six weeks before the programme starts.
Travel briefing, packing list and cohort welcome.
Programme FAQs
What past students say
“Designing my own experiment changed how I see advertising — and my own decisions.”
“The neuromarketing sessions at IE were fascinating. I want to study psychology now.”
“Beautifully run, in a stunning campus. My daughter absolutely thrived.”
Every graduate earns a Certificate of Achievement.
A keepsake that proves the work — and strengthens a university application. Seniors may also request a personalised Letter of Recommendation.
for the successful completion of the Psychology & Consumer Behaviour residential academy at IE, demonstrating outstanding curiosity, collaboration and a completed capstone project — [ Dates ].
Academy
Seal
Apply for Psychology & Consumer Behaviour, hosted at the IE campus.
An A World Academy programme. Limited cohorts, rolling admissions until full. A £750 deposit secures the place.